Digital Domain going down.
Once an incredibly powerful VFX company, originally founded by James Cameron in the early 90s – Digital Domain had for years been at the forefront of film, TV and game graphics(cinematic cut scenes) work. A few years back they tossed out LightWave3D from all operations and went to a completely “Maya/Houdini/Nuke” pipeline. Now they are on the the brink of bankruptcy. Â You know those tools that everyone says are awesome and you have to learn and use if you want a “job” in this industry?? Well guess what – Â they are really expensive to own and maintain. It’s the economics stupid studio! And now you are paying for it and so are your investors. I predicted this would happen back in 2007 and again in 2008 calling out a DD recruiter for being nothing more than an Autodesk product rep (turns out i was right on that as well – his prior experience was that of a trade show demonstration artist!). It’s interesting to point out that many years ago James Cameron split from DD after disagreement with the direction the company was going – this was just before LightWave and LightWave artists at the company started getting the boot, if they didn’t move over to “maya” because it was no longer considered viable for use. Oh really now? I hope DD crashes and burns hard. too bad for their investors and too bad for all their staff. But their board and management made bad, really bad decisions on several fronts and drove up their costs to astronomical heights and getting rid of LW was one of those bad decisions. LightWave3D is not dead. But it may be soon that DD is! Remeber they got rid of LW because they felt it was dying. Kind of strange how things work out isn’t it? Read the article concerning DD defaulting on its loan. BTW, for students considering going to DD school. Don’t. Try the DAVE school instead. Better value for your money. http://www.palmbeachpost.com/news/business/digital-domain-defaults-on-loan-shares-plunge-fart/nR27Z/
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